DENVER, COLORADO – Frontline Road Safety, the nation’s largest pavement marking company, has placed Heather Curley as their new Senior HR Business Partner. Managing Partner, Ayla Maloney and Recruiting Director, Carrie Longmire led and placed the integral HR search.
“This was such a fun search. It’s always a pleasure partnering with Frontline and their CHRO, Billie Varndell. The team needed someone with hands-on M&A expertise, plus the depth to contribute meaningfully to large-scale HR initiatives well beyond M&A. Heather is an outstanding fit. Her well-rounded HRBP background and leadership on 25+ acquisitions have perfectly equipped her for this role. As Frontline continues its rapid, acquisition-driven growth, she will be a key contributor to the company’s future success,” shared Ayla Maloney, Managing Partner at TCG.
As the Senior HRBP at Frontline Road Safety, Heather Curley will play a pivotal role in steering the human capital aspects of Frontline’s dynamic growth strategy. Her responsibilities will encompass comprehensive HR full-life cycle acquisition diligence, integration and follow up, collaborating with cross-functional teams, harmonizing policies and practices, managing change initiatives to support employee engagement and retention, and ensuring compliance with employment laws and regulations during transitions. Heather’s position offers a unique opportunity to influence the organization’s expansion and directly impact its success in new markets. She will also be a key member of significant HR projects across the organization.
“I’m passionate about building strong teams and fostering a culture of safety and collaboration. I’m excited to join Frontline Road Safety, where the mission to ensure safer roads through excellence, trusted partnerships, and a safety-first culture aligns perfectly with my values. The opportunity, presented through The Christopher Group, drew me in with its focus on innovation, growth, and making a meaningful impact in the workplace” shared Heather Curley.
Heather Curley brings over a decade of experience in human resources leadership, M&A integration, and strategic people operations. Most recently at GO Car Wash, she led the successful integration of 25 acquisitions across multiple states, aligning systems, policies, and cultures to ensure seamless transitions and consistent operations. Heather’s expertise spans multi-state HR strategy, full-cycle talent management, benefits administration, and DEI advocacy, with a proven ability to navigate complex organizational change. Known for her data-driven decision-making and collaborative leadership style, she has supported high-growth companies across healthcare, behavioral services, IT, and environmental services. At Frontline, Heather will play a key role in shaping scalable HR solutions and integration strategies that support long-term business growth and cultural alignment.
About Frontline Road Safety
Headquartered in Denver, Colorado, Frontline Road Safety Group is the nation’s largest pavement marking company. We proudly serve a wide variety of customers and industries. These include airports, governmental agencies, public highways, roads, and private corporations.
Committed to a deep local operational leadership strategy, Frontline’s team members have decades of industry experience, and technical expertise at every level. They are highly regarded as leaders in the traffic safety industry.
About The Christopher Group
Through its award-winning, customized HR solutions, The Christopher Group (TCG) delivers critical human capital solutions in the area of executive HR search, interim HR leaders, fractional CHROs, and HR advisory and consulting. Since 1998, TCG has served clients across all industries, locations, company sizes, and verticals. Staffed by former HR professionals and highly trained search practitioners who have sat in the job, TCG has been named one of the Fastest-Growing, Best Non-Profit, Diversity, Private Equity, and Top 50 Executive Recruiting Firms by Hunt Scanlon as well as Forbes’ 2019, 2020, 2021 & 2022 list of America’s Best Executive Recruiting Firms.